Introduction

The Back to Tap campaign aims to encourage consumers to forego costly and environmentally harmful bottled water and return to drinking tap water. High consumer demand for bottled water has had a heavy and unnecessary impact on our environment in recent years. Some bottles travel as far as 10,000 miles by plane, ship and lorry before they reach our supermarket shelves, often originating from impoverished areas where ironically the local communities lack access to clean and safe water.

By taking the small and simple step to go Back to Tap, we can all reduce our carbon footprint and contribute to putting a stop to this “environmental madness” (Tony Juniper, Friends of The Earth).

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